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Sports Partnerships Post-Pandemic: Lessons From The Under Armour-UCLA Case Study
Sports Partnerships Post-Pandemic: Lessons From The Under Armour-UCLA Case Study

Under Armour Beats Nike To UCLA; 'This Deal Was About Geography' | Stock News & Stock Market Analysis - IBD
Under Armour Beats Nike To UCLA; 'This Deal Was About Geography' | Stock News & Stock Market Analysis - IBD

UCLA Athletics set to leave Adidas, join Under Armour in 2017 - Daily Bruin
UCLA Athletics set to leave Adidas, join Under Armour in 2017 - Daily Bruin

UCLA Athletics: Bruins, Under Armour battle over record apparel deal - Bruins Nation
UCLA Athletics: Bruins, Under Armour battle over record apparel deal - Bruins Nation

Under Armour, UCLA ink richest deal in college sports - Baltimore Business Journal
Under Armour, UCLA ink richest deal in college sports - Baltimore Business Journal

Under Armour to pay UCLA $67.5M in settlement of termination of apparel sponsorship deal
Under Armour to pay UCLA $67.5M in settlement of termination of apparel sponsorship deal

Under Armour tells UCLA it wants to end deal with school - Los Angeles Times
Under Armour tells UCLA it wants to end deal with school - Los Angeles Times

UCLA files lawsuit against Under Armour for breaking $280 million contract - Daily Bruin
UCLA files lawsuit against Under Armour for breaking $280 million contract - Daily Bruin

Under Armour Taking Over UCLA Apparel Rights With Most Lucrative College Deal
Under Armour Taking Over UCLA Apparel Rights With Most Lucrative College Deal

UCLA-Under Armour Fight Cost School $99M in Contracted Money – Sportico.com
UCLA-Under Armour Fight Cost School $99M in Contracted Money – Sportico.com

UCLA v. Under Armour – Is COVID-19 A Valid Reason To End A Sponsorship Agreement?
UCLA v. Under Armour – Is COVID-19 A Valid Reason To End A Sponsorship Agreement?

What the Under Armour Deal Signifies for UCLA Sports - Bruins Nation
What the Under Armour Deal Signifies for UCLA Sports - Bruins Nation

Under Armour moves to terminate $280 million deal with UCLA
Under Armour moves to terminate $280 million deal with UCLA

Under Armour working to terminate 15-year, $280M contract with UCLA | theScore.com
Under Armour working to terminate 15-year, $280M contract with UCLA | theScore.com

Report: UCLA to sign record-breaking apparel deal with Under Armour | Inside UCLA with Thuc Nhi Nguyen
Report: UCLA to sign record-breaking apparel deal with Under Armour | Inside UCLA with Thuc Nhi Nguyen

A Good Deal: The Full Details of UCLA's Deal with Under Armour - Bruins Nation
A Good Deal: The Full Details of UCLA's Deal with Under Armour - Bruins Nation

Under Armour terminates 15-year, $280 million apparel deal with UCLA over lack of 'marketing benefits' - CBSSports.com
Under Armour terminates 15-year, $280 million apparel deal with UCLA over lack of 'marketing benefits' - CBSSports.com

Under Armour agrees to pay UCLA $67.49 million to settle suit - Los Angeles Times
Under Armour agrees to pay UCLA $67.49 million to settle suit - Los Angeles Times

Why Under Armour's breakup with UCLA is a big deal inside and outside of sports - Baltimore Business Journal
Why Under Armour's breakup with UCLA is a big deal inside and outside of sports - Baltimore Business Journal

Under Armour tells UCLA it wants to end deal with school | The Seattle Times
Under Armour tells UCLA it wants to end deal with school | The Seattle Times

Report: UCLA signs record apparel deal with Under Armour - College Basketball | NBC Sports
Report: UCLA signs record apparel deal with Under Armour - College Basketball | NBC Sports

Under Armour (UA) to Pay UCLA $67.5 Million to End Sponsorship Suit - Bloomberg
Under Armour (UA) to Pay UCLA $67.5 Million to End Sponsorship Suit - Bloomberg

U.C.L.A. and Under Armour in Record Sponsorship Deal - The New York Times
U.C.L.A. and Under Armour in Record Sponsorship Deal - The New York Times

Under Armour to terminate record-breaking contract with UCLA - Footballscoop
Under Armour to terminate record-breaking contract with UCLA - Footballscoop

Under Armour Attempting To End 15-Year, $280 Million Contract With UCLA Bruins Early
Under Armour Attempting To End 15-Year, $280 Million Contract With UCLA Bruins Early