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Nike spent $3.59bn on advertising in 2020, closed 5.1% of its retail shops amid pandemic - Campaign Middle East
In-Depth: How Sportswear Giants Adidas & Nike Distribute Their Sponsorship Expenses - Footy Headlines
Nike Business Model: Demand Generation As Core Asset - FourWeekMBA
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How much money does Nike spend on advertising each year? - Quora
Start.io | Nike Target Market Segmentation & Brand Analysis
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Apple spent $64.8 million on paid search ads in 2020, ranking 12th overall | AppleInsider
The New Advertising Outlet: Your Life - The New York Times
It's important to spend on brand-building, even during a slowdown - BusinessLine on Campus
